Pricing

by Administrator 30. April 2009 10:24

The subject of pricing has been debated ad nauseam within the carpet cleaning industry. Per-room, per-square foot, per-house, carpet-audits, and bait & switch are the 5 common pricing methods used within our market.


Prices quoted by the room or for a "whole-house" fail to account for the differences in our individual homes.  This why they are followed with the disclaimer "some restrictions apply".  Nobody in our industry is able to drive across town, haul his equipment upstairs, and clean one bedroom for a total ticket of $25.


Square foot pricing is a pricing method used by some Tulsa area cleaning companies.  This is a legitimate way to price carpet cleaning, as it matches (at least in theory) the amount of carpet cleaned to the charge for cleaning.  The downside to square foot pricing is that many homeowners do not wish to measure their carpet.  Also, some cleaners charge for total square footage, while others charge only for the square footage they clean.  Much confusion results from square footage pricing. 


Carpet audits are used by many cleaners in the belief that once they are in your home it's hard for you to say no.  The �auditor� attempts to artificially build more value into his work as he walks you through your home.  Carpet audits are a favorite of industry gurus adept at extracting (pun intended) every last dollar from customers.


Bait & Switch involves advertising carpet cleaning at a very low price, and then increasing the price upon arrival.   Enough said.

Because of the inherent problems with the aforementioned pricing methods, I quote prices per-job.  That is, I answer each phone call personally, and ask about 30 seconds worth of questions.  By knowing a little about your home and what you expect, I am able to price our work fairly and according to your needs.


By the way, I'm not perfect (not even close).  If you ever have a problem with my pricing or anything else, please let me know.

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